Panel: Tackling data centre public perception

04 Jun 2026
Engage Stage, hosted by Equinix
Gold Zone

The role of marketing teams is shifting, it’s not all about lead generation, there is now a focus on reputation and education.  

  • How can there be a coordinated approach as an industry – new lobby bodies, industry level PR, do we need a standard of execution? 

  • How are we telling the DC story –where mis-information is a cultural norm, is the secrecy around data centre projects a problem? 

Chairperson
Brian Sedlak
Brian Sedlak, Partner - JONES DAY
Speakers
Martin Romo
Martin Romo, Senior Director, Economic Development & Policy - Rowan Digital Infrastructure
Eric Boonstra
Eric Boonstra, CEO - KEVLINX DATA CENTERS
Steve Lim
Steve Lim, Senior Vice President Marketing and GTM Strategy - NTT Global Data Centers
Maurice Mortell
Maurice Mortell, Chairperson - Digital Infrastructure Ireland
Rory Flashman-Wells
Rory Flashman-Wells, Managing Director - Spa Communications
Owen Collins
Owen Collins, Partner at Matheson LLP - Digital Infrastructure Ireland Partner