Panel: Tackling data centre public perception

The role of marketing teams is shifting, it’s not all about lead generation, there is now a focus on reputation and education.  

• How can there be a coordinated approach as an industry – new lobby bodies, industry level PR, do we need a standard of execution? 

• How are we telling the DC story –where mis-information is a cultural norm, is the secrecy around data centre projects a problem?